How We Write

Every article on EAC follows the same four-step process. We publish this methodology because trust on the open web is now scarce, and readers deserve to know how the answer they are reading was produced.

1. Research

Before drafting, an editor compiles a research brief: the precise question to answer, the audience (visitor, resident, professional), the authoritative sources, and the recent regulatory or commercial changes worth noting. For a fare-related article that means TfL’s current fare table; for a Knowledge piece, the latest syllabus revision; for tipping, multiple cabbie surveys cross-checked against tourist reports.

We treat primary sources first. Transport for London, gov.uk, the London Transport Museum digital archive, and the Licensed Taxi Drivers’ Association sit at the top of our priority list. Secondary sources — press reporting, university research, trade publications — are used sparingly and always with attribution.

2. Drafting

An editor writes a structured first draft from the research brief. Drafts are built around concrete UK detail: a specific London zone, an exact £ amount, a named regulation, a year, a vehicle model. Vague generalities are cut at this stage.

The first draft is not publishable. It is raw material for the editing pass that follows.

3. Editing and fact-checking

A second editor reads the draft against the research brief and the source material. Every concrete claim — a fare in pounds, a year, a piece of regulation, a place name — is checked against the cited source. Errors are corrected. Padding is cut. Sentences that read awkwardly are rewritten. The article is structured so the reader can scan, with clear H2 and H3 headings and a closing FAQ section that surfaces common follow-up questions.

British English spelling is enforced. Tone is conversational but factual. We do not use the phrases that mark thin, derivative web copy.

4. Publication and maintenance

Each published article carries:

• A “Last updated” date at the foot.
• A list of sources used, where authoritative external references apply.
• Structured data (JSON-LD Article, FAQPage, and BreadcrumbList) so the page is machine-readable for search engines.

When a source changes — TfL revises a fare, gov.uk updates a regulation, the Knowledge syllabus is amended — affected articles are revised within about a fortnight. The “Last updated” date and any change log at the foot of the article record the revision.

What we will not do

• Invent author personas with fake biographies.
• Use staged or misrepresented photographs of named real-world products (a specific TX5, a particular driver). Our photographs are atmospheric documentary-style and do not claim to depict any particular individual or vehicle.
• Quote anonymous internet posts as fact.
• Run affiliate links to booking platforms.
• Take advertising before the site has a stable, organic audience.

If any of those rules feel restrictive — they are, by design.

Last updated 13 May 2026.